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UNIVERSITY OF SOUTHERN CALIFORNIA

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Creating Confidence: Muchacha LA

By: Amy Wang ‘21

Muchacha Los Angeles all started when a girl with a hobby was given a class project assignment. Established in July 2017, Muchacha Los Angeles was first an ETSY shop project that freshman Danielle Boyce decided to turn into a company and business. She explains, “It evolved from my side hobby to my main hustle.”

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