This Crazy Race
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This Crazy Race

By: Cole Sullivan ‘18

“Florida is too close to call.” Those were the words the Executive Editor of Annenberg’s Media Center greeted me with as I exited the television studio. “Go get some food,” he said. “It’s going to be a long night.” And a long night it was. After weeks and weeks of intense planning, I never expected how this election night would end…but everyone (besides perhaps this one guy in Georgia) already knows that part of the story. Here’s the part of the story you don’t know.

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USC Annenberg's 2nd Annual Media Mix & Mingle
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USC Annenberg's 2nd Annual Media Mix & Mingle

By: Lauren Brose ‘15

Ben Blatt is the Executive Director, Digital Strategy at ABC Television. He is the creative genius behind the #TGIT campaign that kicked outa trifecta of prime time television perfection that included back-to-back-to-back episodes of Grey’s Anatomy, Scandal, and How To Get Away With Murder. At Annenberg’s 2nd annual Media Mix and Mingle networking event, I had a chance to sit down and listen to Blatt’s insights on digital marketing strategy as he served as the event’s keynote speaker.

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